About The 10 Minute Advantage
Big ideas don’t have to take hours to unpack. The 10 Minute Advantage delivers practical strategies, fresh perspectives, and real-world business lessons designed to help you work smarter, make better decisions, and find your next advantage—ten minutes at a time.
Better Business Doesn’t Have to Be Complicated.
Practical ideas for the people actually doing the work.
There is no shortage of business advice. There are endless books to read, podcasts to finish, frameworks to learn, and experts telling you the next thing you have to do. The 10 Minute Advantage was created to cut through that noise. Each episode takes one useful idea—whether it’s about marketing, sales, operations, customer experience, leadership, productivity, or growth—and turns it into something you can understand and actually use.
Because sometimes you don’t need another 60-minute conversation about what you could do. You need ten minutes that help you figure out what you’re going to do next. That’s the advantage: practical thinking, real-world experience, and actionable ideas you can take back to your business, your team, or your career and put to work today.

Robert Coles
Robert Coles is a marketer, operator, entrepreneur, author, and unapologetic systems thinker who has spent his career working at the intersection of marketing, sales, technology, operations, and customer experience. From building brands and developing marketing strategies to designing CRM systems, improving revenue operations, and launching businesses of his own, Robert’s experience comes from doing the work—not simply talking about it.
That real-world perspective is at the heart of The 10 Minute Advantage. Robert believes the best business advice doesn’t have to be complicated to be valuable, and the smartest strategy is usually the one you can actually execute. Each episode brings together lessons learned, mistakes made, ideas tested, and strategies that worked—all with one goal: to give you something useful you can take with you long after those ten minutes are up.
